L’Oréal Debuts First TikTok Shop Launch With South Korean Skin Care Brand Dr.G

By Kaleigh Werner · WWD Beauty · 2026-10-01

According to WWD Beauty, L’Oréal North America is utilizing TikTok Shop to scale Dr.G beyond its initial Amazon presence. The conglomerate plans to leverage the dermatologist-led brand's top-selling status in South Korea to capture younger American consumers through a mix of affi

According to WWD Beauty, L’Oréal North America is utilizing TikTok Shop to scale Dr.G beyond its initial Amazon presence. The conglomerate plans to leverage the dermatologist-led brand's top-selling status in South Korea to capture younger American consumers through a mix of affi