Alex Choueiri Moves From Kering Beauté to Lead Bluemercury

By Kathryn Hopkins · WWD Beauty · 2026-07-14

Macy’s Inc. has tapped industry veteran Alex Choueiri to take the helm as chief executive officer of Bluemercury. According to WWD Beauty, Choueiri will assume his new role on August 3, reporting to Bloomingdale’s head Olivier Bron. The appointment follows Choueiri's recent leade

Macy’s Inc. has tapped industry veteran Alex Choueiri to take the helm as chief executive officer of Bluemercury. According to WWD Beauty, Choueiri will assume his new role on August 3, reporting to Bloomingdale’s head Olivier Bron. The appointment follows Choueiri's recent leade