UPF Apparel Brands Pivot Toward Cotton Fabrics and Streetwear Aesthetics

By Deanna Pai · Vogue Beauty · 2026-07-15

According to Vogue Beauty, the sun-protective clothing sector is moving away from purely synthetic, athletic-focused designs to capture more of the daily apparel market. Brands like Shade New York are introducing 100% cotton options that offer UPF 40+ protection without the lack

According to Vogue Beauty, the sun-protective clothing sector is moving away from purely synthetic, athletic-focused designs to capture more of the daily apparel market. Brands like Shade New York are introducing 100% cotton options that offer UPF 40+ protection without the lack