Social Media Rebrands Pre-Shampoo Conditioning to Target Frizz and Tangling

By Margaux Anbouba · Vogue Beauty · 2026-10-03

Hairstylist Xavier Velasquez recently detailed a growing hair care trend known as dry conditioning to Vogue Beauty. This method involves applying a treatment mask to unwashed hair before entering the shower to create a protective barrier against tangles. The practice aims to hydr

Hairstylist Xavier Velasquez recently detailed a growing hair care trend known as dry conditioning to Vogue Beauty. This method involves applying a treatment mask to unwashed hair before entering the shower to create a protective barrier against tangles. The practice aims to hydr