Ilia Founder Sasha Plavsic Maintains Original Skin Tint Formula Amid Clean Beauty Boom

By Conçetta Ciarlo · Vogue Beauty · 2026-07-30

According to Vogue Beauty, the Ilia Super Serum Skin Tint has retained its original 2020 formulation despite the rapid expansion of the hybrid cosmetics market. Founder Sasha Plavsic developed the mineral SPF 40 product to address a personal need for streamlined, sensitive-skin-f

According to Vogue Beauty, the Ilia Super Serum Skin Tint has retained its original 2020 formulation despite the rapid expansion of the hybrid cosmetics market. Founder Sasha Plavsic developed the mineral SPF 40 product to address a personal need for streamlined, sensitive-skin-f