TSG Consumer Acquires Saltair to Build a Creator-Led Beauty Portfolio

By Manica Blain · Beauty Independent · 2026-07-31

According to Beauty Independent, TSG Consumer is positioning itself as a central hub for brands born from digital influence through its majority acquisition of Saltair. By grouping this body care brand with earlier investments in Summer Fridays and Phlur, the private equity firm

According to Beauty Independent, TSG Consumer is positioning itself as a central hub for brands born from digital influence through its majority acquisition of Saltair. By grouping this body care brand with earlier investments in Summer Fridays and Phlur, the private equity firm