Purdue University Leverages Search Trends to Transform Branded Podcasts into Media Lead Engines

By Courtney Blackann · PR Daily · 2026-08-04

According to PR Daily, Purdue University shifted its podcasting strategy to focus on audience search queries rather than internal promotion, a move that recently landed a faculty expert on a major television network. Since 2021, the marketing team has produced 150 episodes of 'Th

According to PR Daily, Purdue University shifted its podcasting strategy to focus on audience search queries rather than internal promotion, a move that recently landed a faculty expert on a major television network. Since 2021, the marketing team has produced 150 episodes of 'Th