Mattel Communications Director Defines Strategy for Sustaining Global Brand Equity

By Isis Simpson-Mersha · PR Daily · 2026-08-07

Mattel Communications Director Defines Strategy for Sustaining Global Brand Equity

According to PR Daily, Mattel director of global communications Casey McDonald is shifting the toy giant’s focus from mere buzz generation to long-term narrative building. Following the massive success of the Barbie film campaign, the company is prioritizing internal collaboratio

According to PR Daily, Mattel director of global communications Casey McDonald is shifting the toy giant’s focus from mere buzz generation to long-term narrative building. Following the massive success of the Barbie film campaign, the company is prioritizing internal collaboratio