BMW Faces Backlash Over Unsolicited Spider-Man Animations on Vehicle Dashboards

By Courtney Blackann · PR Daily · 2026-08-07

According to PR Daily, BMW is fielding intense criticism from luxury car owners after a Sony Pictures promotional campaign triggered unprompted Marvel animations on infotainment screens. The activation, which synchronizes interior lighting and music in certain models, has sparked

According to PR Daily, BMW is fielding intense criticism from luxury car owners after a Sony Pictures promotional campaign triggered unprompted Marvel animations on infotainment screens. The activation, which synchronizes interior lighting and music in certain models, has sparked