Greyhound Shifts Media Strategy to Combat Negative Bus Travel Perceptions

By Paul Hiebert · PR Daily · 2026-07-29

According to reporting from PR Daily, Greyhound is overhauling its communications strategy to move away from reactive crisis management toward proactive storytelling. Under the direction of Karina Frayter, the bus carrier is utilizing a newsroom model that prioritizes executive p

According to reporting from PR Daily, Greyhound is overhauling its communications strategy to move away from reactive crisis management toward proactive storytelling. Under the direction of Karina Frayter, the bus carrier is utilizing a newsroom model that prioritizes executive p