Public Relations Teams Must Pivot From Impressions to Business Value Metrics

By Allison Carter · PR Daily · 2026-07-30

According to PR Daily, many communication professionals still rely on vanity metrics like media impressions and advertising value equivalency despite their lack of relevance to top-level executives. The report suggests that while these numbers validate the internal success of a p

According to PR Daily, many communication professionals still rely on vanity metrics like media impressions and advertising value equivalency despite their lack of relevance to top-level executives. The report suggests that while these numbers validate the internal success of a p