Direct Search Volume Replaces Page Views in AI Discovery Era

By Dan Taylor · MarTech · 2026-07-30

MarTech reporting indicates that typical website analytics are becoming obsolete as consumers increasingly use AI assistants to research brands before clicking through to a site. To remain accurate, marketing teams must pivot their focus toward brand-name search volume and high-i

MarTech reporting indicates that typical website analytics are becoming obsolete as consumers increasingly use AI assistants to research brands before clicking through to a site. To remain accurate, marketing teams must pivot their focus toward brand-name search volume and high-i