Marketing Software Vendors Use Customer CRM Data to Fuel Competitive Products

By Constantine von Hoffman · MarTech · 2026-08-05

Marketing Software Vendors Use Customer CRM Data to Fuel Competitive Products

According to MarTech, recent forensic analysis of marketing software reveals that many vendors are scraping excessive amounts of internal customer data to package into commercial offerings. Researcher Clark Barron found that some providers utilize code designed to hide these trac

According to MarTech, recent forensic analysis of marketing software reveals that many vendors are scraping excessive amounts of internal customer data to package into commercial offerings. Researcher Clark Barron found that some providers utilize code designed to hide these trac