IAB Tech Lab Standardizes AI Agent Workflows for Enterprise Ad Buying

By Constantine von Hoffman · MarTech · 2026-07-30

According to MarTech, the IAB Tech Lab has released the AAMP 2.1 framework to move AI agents from experimental phases into production-ready advertising environments. The update integrates these tools directly into major platforms like Google Ad Manager and Amazon Bedrock while es

According to MarTech, the IAB Tech Lab has released the AAMP 2.1 framework to move AI agents from experimental phases into production-ready advertising environments. The update integrates these tools directly into major platforms like Google Ad Manager and Amazon Bedrock while es