Human Connection Protects SMB Market Share Against Large AI Competitors

By Scott Hornstein · MarTech · 2026-07-29

Human Connection Protects SMB Market Share Against Large AI Competitors

MarTech reporting suggests that smaller firms can survive the current artificial intelligence surge by prioritizing interpersonal credibility over automated volume. While massive corporations use technology to dominate market presence, mid-sized agencies must focus on customer li

MarTech reporting suggests that smaller firms can survive the current artificial intelligence surge by prioritizing interpersonal credibility over automated volume. While massive corporations use technology to dominate market presence, mid-sized agencies must focus on customer li