Ingredient Transparency Becomes Key to Dominating AI Search Results

By Emily Jensen · Glossy Beauty · 2026-07-15

Ingredient Transparency Becomes Key to Dominating AI Search Results

Glossy Beauty reports that skin-care brands focusing on specific active ingredients are currently winning the race for visibility in generative AI platforms. Data from 5W AI Communications shows that The Ordinary leads these citations, appearing in 7% of beauty-related responses

Glossy Beauty reports that skin-care brands focusing on specific active ingredients are currently winning the race for visibility in generative AI platforms. Data from 5W AI Communications shows that The Ordinary leads these citations, appearing in 7% of beauty-related responses