Love Island USA Partnership Sales Surge as Beauty Brands Chase Live Audience Growth

By Anna Hensel · Glossy Beauty · 2026-07-14

Glossy Beauty reports that streaming viewership for Love Island USA spiked 69% this season, fueling a massive 73% increase in ad sales investments. Major beauty players like Maybelline and CeraVe have returned to the villa, utilizing the show's seven-night-a-week schedule to inte

Glossy Beauty reports that streaming viewership for Love Island USA spiked 69% this season, fueling a massive 73% increase in ad sales investments. Major beauty players like Maybelline and CeraVe have returned to the villa, utilizing the show's seven-night-a-week schedule to inte