Immersive Formats Redefine the Museum Experience Through Participation and Spectacle

By thomai tsimpou I designboom · Designboom · 2026-10-03

According to Designboom, the rise of attractions like the Museum of Illusions and touring Van Gogh exhibitions signals a shift where the museum functions as a reproducible entertainment format rather than a collection-based institution. These spaces prioritize social interaction

According to Designboom, the rise of attractions like the Museum of Illusions and touring Van Gogh exhibitions signals a shift where the museum functions as a reproducible entertainment format rather than a collection-based institution. These spaces prioritize social interaction