NYX Professional Makeup Renews Partnership With Paris Hilton for Global Campaign

Cosmetics Business reports that the L’Oréal-owned brand has appointed Paris Hilton as its new Gloss Boss for the second phase of the If You NYX, You Know initiative. The marketing push features a 2000s-themed diner aesthetic and includes a diverse group of contributors such as si

Cosmetics Business reports that the L’Oréal-owned brand has appointed Paris Hilton as its new Gloss Boss for the second phase of the If You NYX, You Know initiative. The marketing push features a 2000s-themed diner aesthetic and includes a diverse group of contributors such as si