TBWA Revitalizes Global Visual Identity Following Major Omnicom Restructure

By Campaign US · Campaign US · 2026-08-04

According to reporting from Campaign US, TBWA has introduced a new design system developed by its internal studio, Design by Disruption. The visual overhaul introduces a handcrafted aesthetic to the collective's global offices, featuring a mix of vintage-inspired colors and analo

According to reporting from Campaign US, TBWA has introduced a new design system developed by its internal studio, Design by Disruption. The visual overhaul introduces a handcrafted aesthetic to the collective's global offices, featuring a mix of vintage-inspired colors and analo