Nielsen Secures DoubleVerify in Two Billion Dollar Cash Acquisition

By Campaign US · Campaign US · 2026-08-07

According to reporting from Campaign US, Nielsen has reached a definitive agreement to purchase digital verification firm DoubleVerify for $2.15 billion. The all-cash deal will move the verification provider into a private subsidiary structure while maintaining its existing brand

According to reporting from Campaign US, Nielsen has reached a definitive agreement to purchase digital verification firm DoubleVerify for $2.15 billion. The all-cash deal will move the verification provider into a private subsidiary structure while maintaining its existing brand