Brands Increase Experiential Spending to Break Through Digital Noise

By Campaign US · Campaign US · 2026-08-05

Brands Increase Experiential Spending to Break Through Digital Noise

According to Campaign US, global experiential marketing investment reached $138.9 billion last year as brands look to move beyond traditional digital advertisements. Companies like DailyPay and Hilton are prioritizing physical activations to create tangible connections with consu

According to Campaign US, global experiential marketing investment reached $138.9 billion last year as brands look to move beyond traditional digital advertisements. Companies like DailyPay and Hilton are prioritizing physical activations to create tangible connections with consu