Alix Earle Hits One Million Dollars in Sales Five Minutes After Skincare Brand Launch

By Campaign US · Campaign US · 2026-08-04

According to reporting from Campaign US, influencer Alix Earle successfully debuted her skincare line, Reale Actives, despite initial skepticism from followers regarding her credentials. The initial four-item collection sold out in ten hours following a viral out-of-home teaser c

According to reporting from Campaign US, influencer Alix Earle successfully debuted her skincare line, Reale Actives, despite initial skepticism from followers regarding her credentials. The initial four-item collection sold out in ten hours following a viral out-of-home teaser c