Brands Like Esker and Fur Adopt Connected Commerce to Stabilize Social Ad Spend

By Emma Sandler · Beauty Independent · 2026-07-02

Beauty Independent reports that prestige personal care labels are increasingly shifting away from fragmented digital advertising toward unified brand ecosystems. By integrating touchpoints across Meta, Google, and Amazon, companies like Esker are attempting to fix inefficient cus

Beauty Independent reports that prestige personal care labels are increasingly shifting away from fragmented digital advertising toward unified brand ecosystems. By integrating touchpoints across Meta, Google, and Amazon, companies like Esker are attempting to fix inefficient cus