AlixPartners Data Reveals Beauty Executives Overestimate Consumer Daily Time Commitment

By Rachel Brown · Beauty Independent · 2026-10-05

According to reporting by Beauty Independent, a new study from AlixPartners and CEW highlights a significant disconnect between corporate assumptions and actual shopper habits. While leadership teams often view wellness as an isolated category, consumers increasingly treat it as

According to reporting by Beauty Independent, a new study from AlixPartners and CEW highlights a significant disconnect between corporate assumptions and actual shopper habits. While leadership teams often view wellness as an isolated category, consumers increasingly treat it as