TikTok Shop Beauty Sales Surge to $980 Million as K-Beauty Brands Sweep the Platform

By Erica La Sala · Beauty Independent · 2026-07-14

Beauty Independent reports that TikTok Shop is rapidly gaining on traditional retailers, posting nearly $1 billion in quarterly beauty sales. The social platform saw an 82% year-over-year jump in gross merchandise value, driven by a surge in demand for skincare and oral care. Thi

Beauty Independent reports that TikTok Shop is rapidly gaining on traditional retailers, posting nearly $1 billion in quarterly beauty sales. The social platform saw an 82% year-over-year jump in gross merchandise value, driven by a surge in demand for skincare and oral care. Thi