Auric Makeup Shuts Down Operations After Five Years of Premium Influencer Cosmetics

By Rachel Brown · Beauty Independent · 2026-08-03

According to Beauty Independent, influencer Samantha Ravndahl is closing her luxury beauty label, Auric, following a half-decade in the market. The brand, which launched via the Magic Dusk incubator, is liquidating its remaining eight-product inventory as it exits the direct-to-c

According to Beauty Independent, influencer Samantha Ravndahl is closing her luxury beauty label, Auric, following a half-decade in the market. The brand, which launched via the Magic Dusk incubator, is liquidating its remaining eight-product inventory as it exits the direct-to-c