K18 and Living Proof Pivot Toward Hair Longevity Under Unilever Ownership

By Lexy Lebsack · Glossy Beauty · 2026-08-03

K18 and Living Proof Pivot Toward Hair Longevity Under Unilever Ownership

According to Glossy Beauty, biotech-driven brands are shifting their focus from damage repair to preventative biology. Unilever-backed K18 is debuting a hair longevity serum that targets inflammation within the follicle, marking a significant strategic move to capture consumers w

According to Glossy Beauty, biotech-driven brands are shifting their focus from damage repair to preventative biology. Unilever-backed K18 is debuting a hair longevity serum that targets inflammation within the follicle, marking a significant strategic move to capture consumers w