Sephora Brings Sustainable K-Beauty Brand Yepoda to United States Retail Market

By Emma Sandler · Beauty Independent · 2026-08-03

Beauty Independent reports that Yepoda, a B Corp certified brand founded by Sander Joonyoung van Bladel and Veronika Strotmann, will join Sephora’s American lineup this August. The European-based company plans to introduce its six-step routine to domestic shoppers after generatin

Beauty Independent reports that Yepoda, a B Corp certified brand founded by Sander Joonyoung van Bladel and Veronika Strotmann, will join Sephora’s American lineup this August. The European-based company plans to introduce its six-step routine to domestic shoppers after generatin