Investors Pivot from Sephora Exclusivity to Amazon and TikTok Shop Scalability

By Rachel Brown · Beauty Independent · 2026-06-25

Beauty Independent reports that venture capital firms are shifting their focus away from traditional retail gatekeepers toward digital ecosystems that prove product-market fit earlier. A new XRC Ventures survey of sixteen beauty investors suggests that Amazon and TikTok Shop now

Beauty Independent reports that venture capital firms are shifting their focus away from traditional retail gatekeepers toward digital ecosystems that prove product-market fit earlier. A new XRC Ventures survey of sixteen beauty investors suggests that Amazon and TikTok Shop now