Performance Beauty Group Expands Sephora Presence With FlutterHabit Retail Debut

By Taylor Bryant · Beauty Independent · 2026-07-13

According to reporting from Beauty Independent, FlutterHabit is moving into physical retail through a new partnership with Sephora. The DIY lash extension brand, which has sold over 18 million pairs since its 2019 inception, will roll out to more than 500 stores and the retailer'

According to reporting from Beauty Independent, FlutterHabit is moving into physical retail through a new partnership with Sephora. The DIY lash extension brand, which has sold over 18 million pairs since its 2019 inception, will roll out to more than 500 stores and the retailer'