Jones Road Rejects Retail Giants While Planning Aggressive Store Footprint Expansion

By Polly Blitzer · Beauty Independent · 2026-10-01

According to Beauty Independent, Bobbi Brown is intentionally bypassing traditional retail giants like Sephora and Ulta to maintain control over her self-funded makeup brand. The company currently expects to surpass $200 million in annual sales while focusing its growth strategy

According to Beauty Independent, Bobbi Brown is intentionally bypassing traditional retail giants like Sephora and Ulta to maintain control over her self-funded makeup brand. The company currently expects to surpass $200 million in annual sales while focusing its growth strategy