Professional Color Maintenance Shifts Toward Sulfate-Free Formulation Standards

By Deanna Pai, Catharine Malzahn · Allure · 2026-08-03

Allure highlights a growing consensus among hair colorists and cosmetic chemists regarding the necessity of specialized post-treatment care. The reporting suggests that while water itself contributes to color leaching, avoiding harsh surfactants and utilizing targeted pH-balanced

Allure highlights a growing consensus among hair colorists and cosmetic chemists regarding the necessity of specialized post-treatment care. The reporting suggests that while water itself contributes to color leaching, avoiding harsh surfactants and utilizing targeted pH-balanced