NBC Today Maintains Viewership Edge as ABC Good Morning America Narrows Demo Gap

By mmwachiro · Adweek · 2026-08-06

Adweek reports that NBC’s morning flagship held its lead in both total viewers and the key 25-54 demographic during the final week of July. While Today grew its total audience cushion to 30,000 viewers, ABC News’ morning rival achieved the only across-the-board gains among the ma

Adweek reports that NBC’s morning flagship held its lead in both total viewers and the key 25-54 demographic during the final week of July. While Today grew its total audience cushion to 30,000 viewers, ABC News’ morning rival achieved the only across-the-board gains among the ma