NBC Today Claims Narrow Ratings Win as ABC Good Morning America Slips

By mmwachiro · Adweek · 2026-07-29

Adweek reports that NBC’s Today reclaimed the top spot in morning news for the week of July 20, edging out its primary rival by a margin of just 4,000 total viewers. While ABC’s Good Morning America lost ground in both total audience and the key advertising demographic, Today mai

Adweek reports that NBC’s Today reclaimed the top spot in morning news for the week of July 20, edging out its primary rival by a margin of just 4,000 total viewers. While ABC’s Good Morning America lost ground in both total audience and the key advertising demographic, Today mai