Teads Challenges Google Over Claims of Persistent Ad Auction Manipulation

By Kendra Barnett · Adweek · 2026-08-04

According to reporting from Adweek, the adtech platform Teads has initiated a lawsuit against Google in the Southern District of New York. The company alleges that Google maintained anti-competitive auction mechanics and secret bidding algorithms despite public assertions that th

According to reporting from Adweek, the adtech platform Teads has initiated a lawsuit against Google in the Southern District of New York. The company alleges that Google maintained anti-competitive auction mechanics and secret bidding algorithms despite public assertions that th