Netflix and LG Pivot Toward Cloud Gaming to Secure Daily Active Users

By Mark Stenberg · Adweek · 2026-07-29

Adweek reports that streaming giants and hardware manufacturers are increasingly turning to cloud-based gaming to combat softening engagement levels. By leveraging smartphones as controllers, companies like Netflix and LG aim to remove technical and financial barriers that previo

Adweek reports that streaming giants and hardware manufacturers are increasingly turning to cloud-based gaming to combat softening engagement levels. By leveraging smartphones as controllers, companies like Netflix and LG aim to remove technical and financial barriers that previo