Nielsen Expands Digital Footprint With $2.15 Billion DoubleVerify Acquisition

By Ryan Joe · Adweek · 2026-08-06

According to reporting from Adweek, Nielsen has reached an agreement to purchase ad verification firm DoubleVerify in an all-cash transaction. This multibillion-dollar move allows the legacy ratings provider to integrate brand safety and digital verification tools into its existi

According to reporting from Adweek, Nielsen has reached an agreement to purchase ad verification firm DoubleVerify in an all-cash transaction. This multibillion-dollar move allows the legacy ratings provider to integrate brand safety and digital verification tools into its existi