Meta Faces Profit Pressure as AI Infrastructure Costs Outpace Ad Revenue Growth

By Kendra Barnett · Adweek · 2026-07-29

According to reporting from Adweek, Meta recorded a significant 28% increase in quarterly revenue, yet investors reacted coolly to the tech giant's rising capital expenditures. While advertising demand pushed totals to $60.8 billion, the company remains under pressure to prove it

According to reporting from Adweek, Meta recorded a significant 28% increase in quarterly revenue, yet investors reacted coolly to the tech giant's rising capital expenditures. While advertising demand pushed totals to $60.8 billion, the company remains under pressure to prove it