Adobe CMO Lara Balazs Details Enterprise Shift Toward Commercially Safe AI

By Eva Kis · Adweek · 2026-08-04

Lara Balazs, marketing chief at Adobe, explained to Adweek how legacy brands are transitioning from experimentation to full-scale AI implementation. Organizations like Disney and the NFL now use Firefly Foundry to automate asset production while maintaining control over their int

Lara Balazs, marketing chief at Adobe, explained to Adweek how legacy brands are transitioning from experimentation to full-scale AI implementation. Organizations like Disney and the NFL now use Firefly Foundry to automate asset production while maintaining control over their int