The Trevor Project CEO Urges Brands to Move Beyond Corporate Transactionalism

By Eva Kis · Adweek · 2026-07-30

According to Adweek, Jaymes Black is challenging marketing executives to transition from surface-level sponsorships to substantive partnerships focused on suicide prevention. The organization's first Black and nonbinary leader argues that corporate resources can serve as vital li

According to Adweek, Jaymes Black is challenging marketing executives to transition from surface-level sponsorships to substantive partnerships focused on suicide prevention. The organization's first Black and nonbinary leader argues that corporate resources can serve as vital li