Heineken Leverages Tennis Nostalgia to Boost Social Connectivity at the US Open

By Brittaney Kiefer · Adweek · 2026-08-03

Adweek reports that Heineken 0.0 is utilizing Serena Williams’ career history to drive fan engagement through its new Second Serve Tickets initiative. The brewer is inviting fans to exchange physical ticket stubs from past Williams matches for a chance to win a luxury suite exper