Snap Chief Business Officer Outlines the Shift Toward Private Messaging and AR Hardware

By Eva Kis · Adweek · 2026-08-04

According to reporting by Adweek, Snap executive Ajit Mohan believes the era of public social media feeds is giving way to intimate, private digital environments. This transition moves the focus of brand interaction away from performative highlight reels toward utility-driven aug

According to reporting by Adweek, Snap executive Ajit Mohan believes the era of public social media feeds is giving way to intimate, private digital environments. This transition moves the focus of brand interaction away from performative highlight reels toward utility-driven aug