Cann CEO Jake Bullock Redefines Social Drinking Through Low-Dose THC Beverages

By Eva Kis · Adweek · 2026-08-04

According to Adweek, beverage startup Cann is challenging traditional alcohol dominance by pivoting away from cannabis dispensaries and into mainstream liquor stores. CEO Jake Bullock explains that by lowering THC content to two milligrams, the brand successfully mirrors the paci

According to Adweek, beverage startup Cann is challenging traditional alcohol dominance by pivoting away from cannabis dispensaries and into mainstream liquor stores. CEO Jake Bullock explains that by lowering THC content to two milligrams, the brand successfully mirrors the paci