Viktor Peshekhonov
Entrepreneur, Engineer & Developer of Innovative Irrigation Systems
Art Director and Brand Designer. One of Ukraine's leading brand designers and a recognized voice in the European design community.
A hereditary designer born into a family of artists, Yaroslav grew up surrounded by craft and visual culture, which shaped his eye long before formal training. He went on to receive a classical art education at the National Academy of Fine Arts and Architecture, giving him a rare combination of inherited sensibility and academic discipline.
His approach to design is rooted in the principle of simplification: stripping away visual noise to leave only what actively serves the brand's message. By pairing that classical foundation with the rigorous demands of the commercial market, he creates design that is not only aesthetically striking but also delivers tangible business results.
Professional Experience
Working with market leaders: Extensive background collaborating with major players during his time at top agencies such as Ogilvy, YARCHE, and Gres Todorchuk.
Landmark projects: Directed visual solutions for the rebranding of Sense Bank, retail giant METRO, the national digital health system E-Health Ukraine, and the large-scale "Third Wind by Mastercard" exhibition project. He has also shaped identities for construction businesses, pet insurance and pet-care ventures, and a wide range of high-growth startups.
Versatility: He helps startups establish a strong visual voice from scratch, while also enabling large corporations to stay relevant and dynamic in the market.
Mentorship & Industry Contribution
Beyond client work, Yaroslav invests in the future of the industry as a lecturer and curator at Kyiv Academy of Media Arts and Ambassador at Projector Global Community in Alicante. His main focus in teaching is training designers to think in business terms and build creative solutions that drive real-world outcomes.