Alexandra Govorukha
Contributing Author — Head of Global Corporate Affairs, Sigma Software Group
VP-level Communications & Reputation leader with 15+ years of international experience of building and scaling PR and communications functions for technology companies across GCC, UK, Europe, and global markets. Backed by an Executive master's in Digital Transformation & Innovation Leadership (IE Business School in Madrid), and MBA, I bring strong technology, data, and business fluency, allowing communications to operate as a leadership and reputation function.
My work sits at the intersection of business strategy, customer trust, and market entry, supporting growth across Europe, the UK, the Middle East, and emerging markets. My background combines in-house corporate leadership, managing agencies, and deep, hands-on understanding of how media and press operate from the inside. This helicopter view enables me to design pragmatic, high-impact communications strategies that align executive leadership, media logic, reputation management, and business growth in complex, international, and relationship-driven markets.