Scarlett Johansson’s The Outset Shuts Down as Celebrity Beauty Standards Shift

By Noor Lobad · WWD Beauty · 2026-09-29

According to WWD Beauty, Scarlett Johansson’s clean skincare brand, The Outset, is ending operations four years after its initial launch. The closure marks a growing trend of celebrity-backed ventures struggling to maintain retail space at Sephora, following the recent exits of b

According to WWD Beauty, Scarlett Johansson’s clean skincare brand, The Outset, is ending operations four years after its initial launch. The closure marks a growing trend of celebrity-backed ventures struggling to maintain retail space at Sephora, following the recent exits of b