Rhode Enters Continental Europe Through Exclusive Retail Partnership With Sephora

By Jweil2 · WWD Beauty · 2026-09-30

According to WWD Beauty, Hailey Bieber’s Rhode is expanding its physical footprint into 19 new European markets through an exclusive deal with Sephora. The rollout spans over 500 locations and includes bespoke retail installations designed to translate the brand's digital presenc

According to WWD Beauty, Hailey Bieber’s Rhode is expanding its physical footprint into 19 new European markets through an exclusive deal with Sephora. The rollout spans over 500 locations and includes bespoke retail installations designed to translate the brand's digital presenc