Kenneth Cole and Joe Jonas Lean Into Satire for Men’s Fragrance Launch

By Noor Lobad · WWD Beauty · 2026-09-22

According to WWD Beauty, Kenneth Cole has partnered with singer Joe Jonas to debut Inspire, the brand's first masculine scent release in three years. The marketing strategy pivots away from traditional brooding cologne tropes, instead utilizing a self-parodying musical campaign d

According to WWD Beauty, Kenneth Cole has partnered with singer Joe Jonas to debut Inspire, the brand's first masculine scent release in three years. The marketing strategy pivots away from traditional brooding cologne tropes, instead utilizing a self-parodying musical campaign d