Sephora Debuts on TikTok Shop to Test Social Commerce Viability

By Emily Jensen · Glossy Beauty · 2026-09-23

According to Glossy Beauty, the LVMH-owned retailer is officially experimenting with in-app sales by offering exclusive sets and limited product drops through TikTok Shop. The pilot phase utilizes influencer-led livestreams and restricted inventory from the Sephora Collection and

According to Glossy Beauty, the LVMH-owned retailer is officially experimenting with in-app sales by offering exclusive sets and limited product drops through TikTok Shop. The pilot phase utilizes influencer-led livestreams and restricted inventory from the Sephora Collection and